Independent channel sees strong 2026 momentum as advisors seek choice, growth, and private wealth capabilities

SAN FRANCISCO — Wells Fargo Advisors Financial Network (FiNet) is marking its 25th anniversary after delivering one of its strongest recruiting runs since its inception, representing close to $5.5 billion in client assets during January and February 2026.

For 25 years, FiNet has empowered independent financial advisors while delivering ownership and flexibility, allowing advisors to serve clients in the way that is best for their business.

“FiNet has been a trusted home for advisors who want true independence without trade offs for more than two decades,” said John Tyers, president of Wells Fargo Advisors Financial Network. “Advisors see the firm’s commitment and are voting with their feet. They’re choosing FiNet to build their own firm or plug into an established practice as they scale.”

Doing more for clients through private wealth capabilities

A key differentiator for FiNet is its ability to support advisors as client needs grow more complex — particularly as wealth concentrates and business owners and entrepreneurs experience liquidity events. Through Wells Fargo affiliates, FiNet advisors can access advanced planning, complex lending, and specialized wealth services typically associated with ultra high net worth clients.

This access is proving especially valuable for advisors serving business owners and multi generational families, when lending resources and wealth solutions play a critical role.

Enterprise grade technology, built for independence

As FiNet enters its next chapter, the focus remains on being the premier destination for advisors where they will benefit from Wells Fargo’s significant technology investments, which blend proprietary technology with best in class, third party fintech providers.

Advisors have access to modernized desktop tools, advanced analytics, and expanding artificial intelligence (AI) capabilities — while retaining the flexibility to run their practices on their own terms.

“We continue to invest heavily in technology shaped by advisor feedback,” said Tyers. “Advisor technology has evolved from fragmented, à la carte solutions to integrated platforms that deliver efficiency and a better experience for advisors and client associates. Our platform is modern and fully integrated without sacrificing the flexibility that independence demands.”

About Wells Fargo Advisors Financial Network

For more than 25 years, Wells Fargo Advisors Financial Network, the independent contractor business model of Wealth & Investment Management (WIM), has offered financial advisors more control, flexibility, and growth around business ownership as well as support from one of the nation’s largest financial institutions. WIM provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company. Investment products and services are offered through Wells Fargo Advisors Financial Network, LLC (WFAFN), Member SIPC, a registered broker‑dealer and non‑bank affiliate of Wells Fargo & Company. Any other referenced entity is a separate entity from WFAFN.

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