Small business owners remain optimistic, share insights on hiring plans and on-demand labor
SAN FRANCISCO--(BUSINESS WIRE)--Small business optimism held onto recent gains in the second quarter,
according to the latest findings from the Wells
Fargo/Gallup Small Business Index, conducted April 3-7.
In the quarterly survey,
which measures the optimism of small business owners, the overall Index
score was 95 in April, down from 100 in February when business owners
reported being the most optimistic since the start of the Great
Recession. The drop is not statistically significant, and small business
optimism is still up significantly from a year ago when the Index score
was 64, as business owners continue to report improvement across most
survey measures.
Many of the key metrics this quarter were almost unchanged from the
first-quarter survey. These included:
-
Strong financial situation – Seventy-three percent said their
current financial situation is very or somewhat good, up slightly from
71 percent in February
-
Healthy revenues – Almost half (46 percent) said their
business’s revenue increased a little or a lot over the past 12
months, nearly the same as in February when it was 45 percent
-
Steady cash flow – Six in 10 (63 percent) said that their cash
flow was very or somewhat good over the past 12 months, down one point
from 64 percent in February
-
Access to credit – Thirty-nine percent said that credit was
somewhat or easy to obtain over the past 12 months, about the same as
February when it was 40 percent
“It’s encouraging to see that for many small business owners 2017 is off
to a great start, and they remain optimistic and continue to express
confidence in the outlook for their businesses,” said Lisa Stevens,
Wells Fargo head of Small Business. “Our latest survey shows us that
more small business owners report plans to hire more employees, increase
their capital spending and apply for new credit products in the year
ahead. This is consistent with what our bankers are hearing from small
business customers today. As the economy has improved over several
years, more and more business owners have healthier finances and are
ready to take steps to position their businesses for the long-term.”
Small Business Hiring
Small business owners were asked about their hiring plans and challenges
in the April survey. Looking ahead, about a third (31 percent) say they
expect the number of jobs or positions at their company to increase over
the next year. Despite their plans to hire, small business owners
reported several challenges when it comes to finding new staff. More
than half of those surveyed (52 percent) say that finding qualified
people to apply for jobs at their businesses is a top challenge. Other
reported hiring challenges included:
-
Difficulty knowing how well an applicant will do when hired (43
percent)
-
Candidates applying for jobs at their business are either over or
underqualified for the position (32 percent)
-
Business owners do not have the time and resources to devote to
finding the best candidates (32 percent)
“Like many other businesses in the service industry, we have found it
difficult over the past few years to hire qualified employees,” said
Alison Neumann-Lundy, owner of Minneapolis-based residential cleaning
service Alison’s Cleaning. “To entice new hires, we work very hard to
provide an attractive work environment by offering flexible schedules,
competitive wages and benefits including paid time off.”
Small business owners also were asked about the rising popularity of
companies that provide on-demand businesses and services, which involves
using the internet and smart phone apps to assign work to people who are
not regular employees, but are available to do tasks on an on-demand
basis or as needed. Just 18 percent of those surveyed describe their
business as a provider of on-demand goods and services, yet one in four
(26 percent) believe the trend toward more on-demand labor will benefit
their business in the long run. Another 20 percent say their business
currently faces competition from on-demand companies, and another 27
percent expect to experience this competition in the future.
Small Business Challenges
When business owners were asked to identify the most important
challenges facing their business today, attracting customers and finding
new business rose to the top of the list at 13 percent, followed by
hiring and retaining quality staff (11 percent) and the economy (10
percent). Government regulations also was listed as a top challenge at 9
percent, down from 14 percent last quarter. These challenges have been
consistently reported as the top concerns of small business owners since
early 2013, although the order of concerns shifts from quarter to
quarter.
Small Business Index Key Drivers
In April, the present situation score – how business owners gauge their
perceptions of the past 12 months – dipped to 36 from 40 in February,
when it was the highest it had been since January 2008. The future
expectations score – how business owners expect their businesses to
perform over the next 12 months – remained relatively unchanged at 59.
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Wells Fargo/Gallup Small Business Index Scores: Q2 2016– Q2 2017
|
|
|
|
Overall Index
Score
|
|
Present
Situation
|
|
Future
Expectations
|
|
Q2 2017 (surveyed April 2017)
|
|
95
|
|
36
|
|
59
|
|
Q1 2017 (surveyed February 2017)
|
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100
|
|
40
|
|
60
|
|
Q4 2016 (surveyed November 2016)
|
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80
|
|
24
|
|
56
|
|
Q3 2016 (surveyed July 2016)
|
|
68
|
|
29
|
|
39
|
|
Q2 2016 (surveyed April 2016)
|
|
64
|
|
24
|
|
40
|
|
|
|
|
|
|
|
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About the Wells Fargo/Gallup Small Business Index
Since August 2003, the Wells Fargo/Gallup Small Business Index has
surveyed small business owners on current and future perceptions of
their business financial situation. The Index consists of two
dimensions: 1) Owners’ ratings of the current situation of their
businesses and, 2) Owners’ ratings of how they expect their businesses
to perform over the next 12 months. Results are based on telephone
interviews with 603 small business owners, with annual revenues up to
$20 million, in all 50 United States conducted April 3-7, 2017. The
overall Small Business Index is computed using a formula that scores and
sums the answers to 12 questions — six about the present situation and
six about the future. An Index score of zero indicates that small
business owners, as a group, are neutral – neither optimistic nor
pessimistic – about their companies’ situations. The overall Index can
range from -400 (the most negative score possible) to +400 (the most
positive score possible), but in practice spans a much more limited
range. The margin of sampling error is +/- four percentage points. The
highest Index reading was +114 in the fourth quarter of 2006, and the
lowest reading was -28 in the third quarter of 2010.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based
financial services company with $2.0 trillion in assets. Founded in 1852
and headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial finance
through more than 8,500 locations, 13,000 ATMs, the internet
(wellsfargo.com) and mobile banking, and has offices in 42 countries and
territories to support customers who conduct business in the global
economy. With approximately 273,000 team members, Wells Fargo serves one
in three households in the United States. Wells Fargo & Company was
ranked No. 27 on Fortune’s 2016 rankings of America’s largest
corporations. Wells Fargo’s vision is to satisfy our customers’
financial needs and help them succeed financially. News, insights and
perspectives from Wells Fargo are also available at Wells
Fargo Stories.
Wells Fargo serves approximately 3 million small business owners across
the United States and loans more money to America’s small businesses
than any other bank (2002-2015 CRA government data). To help more small
businesses achieve financial success, in 2014 Wells Fargo introduced
Wells
Fargo Works for Small Business
®
– a
broad initiative to deliver resources, guidance and services for
business owners. For more information about Wells Fargo Works for
Small Business, visit: WellsFargoWorks.com.
Follow us on Twitter @WellsFargoWorks.
About Gallup
For more than 70 years, Gallup has been a recognized leader in the
measurement and analysis of people’s attitudes, opinions and behavior.
While best known for the Gallup Poll, founded in 1935, Gallup’s current
activities consist largely of providing marketing and management
research, advisory services and education to the world’s largest
corporations and institutions.