SAN FRANCISCO--(BUSINESS WIRE)--Today Wells
Fargo & Company (NYSE: WFC) announced a new digital banking
experience to help solve customers’ fragmented financial lives. The new
experience, “Control Tower,” will provide customers a single view of
their ‘digital financial footprint’ — including places their Wells Fargo
card or account information is connected (such as recurring payments,
third parties, mobile wallets, devices, subscriptions, and so on) — and
will enable customers to control when and where their Wells Fargo
account is shared via an on/off function from one single, convenient,
and secure place. “Control
Tower” will go in pilot with Wells Fargo team members later this
year and will launch for customers in 2018.
Wells Fargo President and Chief Executive Officer Tim Sloan made the
announcement on stage at Fortune’s Brainstorm
TECH conference in Aspen, Colorado.
“Customers currently have their payment information stored in numerous
places online,” said Sloan. “If you lose a card or want to update a
billing address, you’re expected to go on a journey of self-discovery to
remember all the different places your financial information is stored,
which can be time consuming and complex. Wells Fargo is re-imagining the
future of personal finance to deliver an experience that is secure and
convenient and provides customers a central hub for better control,
simplicity and transparency.”
In addition to “Control Tower,” Wells Fargo has been introducing other
innovations to simplify and enhance the customer experience. These
enhancements include the launch of Zelle person-to-person payments, data
exchange agreements with several popular financial management tools, an
artificial intelligence-driven chatbot
experience pilot for Facebook messenger, digital wallets and more.
At the end of the first quarter, Wells Fargo was the first large bank in
the U.S. to offer card-free access at all Wells Fargo ATMs, and since
then more than a million card-free access codes have been used for ATM
transactions, including approximately $92 million of ATM cash
withdrawals.
The “Control Tower” experience will provide the latest in digital
simplicity. Some of this experience is already available to customers,
including the ability to digitally turn on and off a debit card, and
data-sharing capabilities for Xero-linked Wells Fargo accounts. Intuit-
and Finicity-linked accounts will have this capability in the future.
“Our customers’ digital lives have become increasingly fragmented and
complex, and that complexity will only continue,” said Brett Pitts, head
of Digital for Wells Fargo Virtual Channels. “By integrating a
comprehensive view of customers’ Wells Fargo personal finance
information and access points into one experience, this new experience
streamlines customers’ digital footprint and enables them to manage
their personal finances with ease from one single and secure place.”
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based
financial services company with $1.9 trillion in assets. Wells Fargo’s
vision is to satisfy our customers’ financial needs and help them
succeed financially. Founded in 1852 and headquartered in San Francisco,
Wells Fargo provides banking, insurance, investments, mortgage, and
consumer and commercial finance through more than 8,500 locations,
13,000 ATMs, the internet (wellsfargo.com)
and mobile banking, and has offices in 42 countries and territories to
support customers who conduct business in the global economy. With
approximately 271,000 team members, Wells Fargo serves one in three
households in the United States. Wells Fargo & Company was ranked No. 25
on Fortune’s 2017 rankings of America’s largest corporations. News,
insights and perspectives from Wells Fargo are also available at Wells
Fargo Stories.
