Sloan also previews new brand platform and national advertising campaign entitled “Building Better Every Day”
Wells Fargo & Company (NYSE: WFC) CEO Tim Sloan today hosted a
companywide town hall meeting in which he introduced six long-term goals
and provided updates on the company’s ongoing work to rebuild trust.
Sloan also previewed for team members a new “Building Better Every Day”
brand platform and national advertising campaign. The Orlando meeting
was broadcast live to all of Wells Fargo’s team members globally.
“We’re making things right for our customers and our team members. We
are fixing problems, and we’re building a better bank for the future,”
Sloan told team members. “As we rebuild trust, we will reintroduce to
our stakeholders what our Wells Fargo bankers have always been known
for, and that’s helping our customers to succeed financially.” A
transcript of Sloan’s remarks is available with the source version of
this press release on BusinessWire.com and is available on www.wellsfargo.com/stories.
During the meeting, Sloan unveiled six new long-term goals for all of
Wells Fargo. The goals entail becoming the leader in the following six
areas:
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Customer Service and Advice – provide best-in-class service and
guidance to our customers to help them reach their financial goals.
-
Team Member Engagement – be a company where people matter, teamwork is
rewarded, everyone feels respected and empowered to speak up,
diversity and inclusion are embraced, and “how” our work gets done is
just as important as getting the work done.
-
Innovation – create new kinds of lasting value for our customers and
businesses by using innovative technologies and moving quickly to
bring about change.
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Risk Management – set the global standard in managing all forms of
risk.
-
Corporate Citizenship – make every community in which we live and do
business better.
-
Shareholder Value – earn the confidence of shareholders by maximizing
long-term value.
Sloan also previewed a new national advertising campaign entitled
“Building Better Every Day.” Beginning in mid-April, the bank will roll
out the campaign across multiple channels including broadcast, print,
radio, online, mobile banking, and on its internal channels.
“As a company, Wells Fargo wants to build a better bank every day for
our customers, for our team members, for our country, and for the
world,” Sloan said. “For our team members and customers, we want to
create a culture that’s better for you every day. For our communities,
we want to help build better communities every day. The key to our
success is our commitment to being better every day.”
Sloan also provided an update on the company’s work to rebuild trust and
the actions underway to make things right, fix problems, and build a
better bank. As part of that effort, Sloan announced plans this year to
survey all 269,000 team members with the objective of strengthening
Wells Fargo’s culture. The company will use the results to develop a
clear set of actions that will help it foster an ethical, inclusive, and
customer-focused culture for the entire Wells Fargo team.
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community-based
financial services company with $1.9 trillion in assets. Founded in 1852
and headquartered in San Francisco, Wells Fargo provides banking,
insurance, investments, mortgage, and consumer and commercial finance
through more than 8,600 locations, 13,000 ATMs, the internet
(wellsfargo.com) and mobile banking, and has offices in 42 countries and
territories to support customers who conduct business in the global
economy. With approximately 269,000 team members, Wells Fargo serves one
in three households in the United States. Wells Fargo & Company was
ranked No. 27 on Fortune’s 2016 rankings of America’s largest
corporations. Wells Fargo’s vision is to satisfy our customers’
financial needs and help them succeed financially. News, insights and
perspectives from Wells Fargo are also available at Wells
Fargo Stories.
Cautionary Statement About Forward-Looking Statements
This news release contains forward-looking statements about our future
financial performance and business. Because forward-looking statements
are based on our current expectations and assumptions regarding the
future, they are subject to inherent risks and uncertainties. Do not
unduly rely on forward-looking statements as actual results could differ
materially from expectations. Forward-looking statements speak only as
of the date made, and we do not undertake to update them to reflect
changes or events that occur after that date. For information about
factors that could cause actual results to differ materially from our
expectations, refer to our reports filed with the Securities and
Exchange Commission, including the discussion under “Risk Factors” in
our Annual Report on Form 10-K for the year ended December 31, 2016, as
filed with the Securities and Exchange Commission and available on its
website at www.sec.gov.
